Kartra vs. DragNDropWebsites
Kartra and DragNDropWebsites are both all-in-one online marketing platforms. But they differ quite a bit in their utility.
If you don't feel like diving into the details, this is my summary: Kartra is a serious tool for beginner to advanced marketing. It has the ability to do Behavior Adapted Marketing to a deep level, and email leads in the millions. One account can house a variety of websites, courses, and other assets. An entire company can use one account. It is also quite inexpensive compared to other top level solutions (less than $100 per month to start).
DragNDropWebsites is a fantastic page and funnel builder with nearly perfect SEO built in. DNDW is great for building "Digital Real Estate" that you can sell off easily, as each website has its own account that can be transferred. It also includes a membership platform, a multi-item ecommerce shopping cart, calendar booking system, surveys, and the ability to send promotional email (in limited quantities). It's also very inexpensive (less than $20 per month to start).
Let's get to the dirt first. All platforms have weaknesses. Here they are:
Kartra is amazing, but there are definitely a few things it could do better. For example, the page builder is based on a really code-heavy server side application. In order for a page to load and function, a whole mess of stuff has to load and run on the server. This can hamper SEO if you aren't careful to optimize images and not let the length of pages get out of hand.
Kartra also includes only a single-product shopping system. That means each thing someone buys is a separate transaction (a bump offer being the exception). So if you have a whole product line of physical products that you ship to your customers, Kartra is not optimal.
DragNDropWebsites is a super great page and funnel system, but it also has a few shortcomings. One of those things is their email limitations. Us seasoned digital marketers like to send a crapton (that's a real quantity) of emails. Unless you get one of the more expensive accounts on DNDW, you will run out of emails quickly. Though add-on email and contact charges aren't all that bad.
DragNDropWebsites also lacks the deep tagging and automations that Kartra is famous for. There will be no BAM on DNDW. You can make up for this by getting both Kartra and DNDW and hook them together through their API interfaces. But another DNDW weakness comes into play here - there's no Zapier interface, so you'll need an API programmer to make the connections.
Those are my big complaints with the two.
Do you need a digital real estate platform or a full fledged marketing campaign system?
As for their shining features, there are many.
DragNDropWebsites is an absolutely stunning page builder. As the name implies, it is a truly WYSIWYG design system that is totally intuitive. You can sign up for a free account and test it out. You don't need instructions. It's also boasts the fastest loading pages of any server-side system I've tested. That, combined with its primarily div tag and CSS site structure, make it top-notch for SEO.
DragNDrop's shopping cart is also wonderful. You can get a full ecommerce site with dozens or hundreds of products set up within a single day. It's so much cheaper and easier than Shopify. It also has lots of options for payment systems. It does have what you'd expect in the USA: Stripe, Braintree, Authorize.net and Paypal. But other worldwide options include PayStack, 2checkout, Afterpay, MobilPay, PayU, Klarna, Twispay, Mollie, Barclaycard and PayFast.
DragNDropWebsites really shows its strengths when you start using it for web design clients and digital real estate. Each website is a separate account, so you can build them for clients in their company name and not be responsible in the future if you don't want to be. You can also build a bunch of sites and see which start performing well... and then sell them off at a premium. Digital Real Estate is a really lucrative field.
You only have to pay more as you grow and need to host more leads.
If you have an employee to run your marketing automation with you, I highly recommend Kartra. You can restrict their access to certain areas of the application, and easily learn to manage things right along with them.
Moving on to Kartra, I have some enormous love for this platform.
There really isn't anything else like it out there. As the author of "Behavior Adapted Marketing", you know I like all the automations I can get. Every little action a lead takes can be tagged in Kartra. Then any future marketing can be customized accordingly. So you can follow up with a lead that has watched a video, for example, with different sequences based upon whether they watched the whole video, left early, saw the offer pitch or not, etc. The sequences change to suit the prospect.
Kartra is also highly integrated with all the tools you'll need to run an online business. There's even a help desk system for your customers. You can build membership sites, host your videos (with all sorts of marketing features), run surveys and polls, a scheduling calendar, and of course import campaign templates that top marketers such as Frank Kern designed.
If you'd like to give Kartra a try, go to BuyKartra.com and get a $1 trial. But before clicking the purchase button on the Plans page, hover your cursor over the Back button to activate the exit popup. It will offer a 30 day trial instead of 14 days. We can all use some extra time to evaluate! And once you do sign up, also go join my membership at KartraGuru.com. There's lots of instructional videos and a weekly Q&A webinar available to members, and it's free for a limited time.
AUTHOR
Nathan "Rocky" Anderson
Owner of Mixed Synergy Marketing, LLC
Rocky has been in the Internet Marketing game since 1999. He has authored several books on the topic, designed and launched several SaaS applications, and runs a digital marketing agency that builds marketing funnels and manages social media advertising.
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